🔍 SEO

Local plumber goes from page 4 to #1 in Google

A family-owned plumbing company was invisible online, losing jobs to bigger competitors dominating local search.

Home Services
+287%
Organic traffic increase
#1
Google ranking for primary keyword
+64%
Phone call leads
The Challenge

The client had a 10-year-old website with no SEO strategy, duplicate content issues, and zero backlinks. Competitors were outranking them for every local service keyword.

What We Did
  • Complete technical SEO audit and site restructure
  • Built out 18 service + location landing pages
  • Optimized Google Business Profile with weekly posts
  • Earned 40+ local citations and niche backlinks
⏱ Results achieved in 6 months
⚡ Google Ads

E-commerce store cuts ad spend 40%, doubles revenue

An online retailer was burning budget on broad-match keywords with no conversion tracking in place.

E-Commerce
5.2×
Return on ad spend (ROAS)
-40%
Reduction in wasted spend
+112%
Revenue from paid search
The Challenge

The client had been running Google Ads in-house for 2 years with no conversion tracking. They were spending $8,000/month with no way to tell which campaigns were profitable.

What We Did
  • Set up full conversion tracking via Google Tag Manager
  • Rebuilt campaigns with exact and phrase match only
  • Launched Shopping campaigns for top 50 products
  • Added negative keyword lists to eliminate wasted spend
⏱ Results achieved in 90 days
🔍 SEO

Law firm triples organic leads in competitive market

A personal injury law firm in a major metro was struggling to compete against firms with massive SEO budgets.

Legal
+340%
Organic lead increase
Top 3
Rankings for 12 keywords
-58%
Cost per lead vs. paid ads
The Challenge

Legal SEO is one of the most competitive niches. The firm needed a long-term content and authority strategy to outrank firms spending 10× more on SEO.

What We Did
  • Developed a topic cluster strategy around 6 practice areas
  • Published 2 authoritative articles per month for 12 months
  • Built relationships with local news and legal directories for links
  • Improved Core Web Vitals scores to top-tier across all pages
⏱ Results achieved in 12 months
⚡ Google Ads

HVAC company fills slow season with Google Ads

A regional HVAC company needed to generate consistent leads year-round, not just during peak summer and winter months.

Home Services
4.1×
Return on ad spend
+89%
Off-season lead volume
$38
Cost per qualified lead
The Challenge

Revenue dropped 60% in spring and fall. The company needed a targeted paid strategy to smooth out cash flow and keep technicians busy year-round.

What We Did
  • Built seasonal campaign calendar with budget shift strategy
  • Created separate ad groups for tune-ups, repairs, and installs
  • Implemented call-only ads for mobile users
  • Used ad scheduling to focus budget on highest-converting hours
⏱ Results achieved in 4 months
🔍 SEO

New dental practice ranks in top 3 within first year

A newly opened dental practice needed to build an online presence from scratch and compete against established local practices.

Healthcare
Top 3
Local map pack ranking
320+
Google reviews earned
+210%
New patient bookings
The Challenge

Starting with zero domain authority, zero reviews, and zero traffic in a zip code with 8 competing dental practices within 2 miles.

What We Did
  • Built a brand new SEO-optimized website as part of the package
  • Implemented a review generation system for every patient visit
  • Created location pages for every surrounding neighborhood
  • Ran a targeted local link building campaign with community orgs
⏱ Results achieved in 10 months
⚡ Google Ads

SaaS startup cuts cost per trial by 62%

A B2B software company was paying over $200 per free trial sign-up with a Google Ads account that had never been properly structured.

Software / SaaS
-62%
Cost per trial sign-up
3.8×
More trials, same budget
+44%
Trial-to-paid conversion
The Challenge

The client's ads were sending traffic to the homepage instead of a dedicated landing page. Targeting was too broad and the account had no audience segmentation.

What We Did
  • Built dedicated landing pages for each ad group theme
  • Segmented campaigns by job title and company size intent
  • Added competitor keyword campaigns with tailored messaging
  • Ran A/B tests on headlines and CTAs to lift conversion rates
⏱ Results achieved in 60 days
What clients say

Don't just take our word for it

★★★★★

"Within 6 months we went from getting maybe 2 calls a week from Google to over 15. Simple IT Help completely transformed how we get business online."

M
Mike R.
Owner, Plumbing Company
★★★★★

"We were wasting thousands on Google Ads every month and didn't even know it. They fixed our account in the first 30 days and our ROAS jumped immediately."

S
Sarah T.
Marketing Director, E-Commerce
★★★★★

"The team is transparent, responsive, and actually knows what they're doing. No fluff, no excuses — just results. I've referred three other businesses to them."

J
James K.
Partner, Law Firm

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